Unibond
No Nails Ultra
This ad marked a change in stategy for the client and heralded the beginning of a whole sequence of graphics commercials in the same vein. Post Produced at Manchester’s 422 facility the 3D work was produced on Maya Graphics stations with compositing on After FX and involved bringing the product to life via a series of exagerated and comic-book style movements to emphasise its power and machismo. Sound design elements were added to work with the visuals and the voice was provided by Ross Kemp.