St Mungo’s
Outreach Worker
A direct response ad for one of London’s foremost charities for the homeless. We produced this commercial on a budget of only £ 18,500. Shot overnight entirely on location on the mean streets of London’s Elephant and Castle and at a St Mungo’s hostel by a shoestring crew and Director of Photography Nic Morris, BSC, on Hi Def Video, we graded at Molinare to achieve a grainy, documentary feel. And, for those of you who think you might be seeing things, that IS Ad Agency Creative Director Nick Couldry playing (all too convincingly) the homeless man on the stairwell.