Bag a New York Bagel

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Close up food photography shot by Nic Morris, BSC. Ovens built by Model Solutions and shot with simple overhead rig and skillful grip. Shot on 35mm to ensure high quality food sequences over one day, including all studio and location sequences. End graphic by Rob Pickard’s team at Editz. A retro-hip music track by Kula Shaker makes for a memorable ad which forced its way into Marketing Magazine’s unprompted recall list for TV spots.