Crash
A great script from Agency BDH/TBWA’s Chris Lear and Doug Laird parodied the cringe-inducing, ambulance-chasing ads of the genre. Shot for the most part on Digi Beta, we switch to 16mm film during the whip pan that signifies the beginning of the crane shot at the end of the commercial… subliminally establishing the quality values of the client. Post Produced at Editz in Manchester. The commercial won awards at The Roses and The Cannes Festivals.